Laneige Product Launch & Influencer Event
Client: Laneige
Venue: Fishkill Farms
Catering: Chef Stef Catering
T4S Services:
Design, Florals & Branding
Vendor Sourcing & Management
Setup & Execution
This October we had to opportunity to partner with the PR team at Laneige to help them launch the new Caramel Apple flavor of their TikTok viral Lip Sleeping Mask. To celebrate the launch, they invited 15 influencers and creators to join us for a day of apple picking in upstate New York. The day started with a branded bus transporting everyone up to Fishkill Farms in the morning. Once they arrived, the influencers picked up their personalized baskets and hopped on a hayride that took them around the farm where they picked fresh apples to their hearts content. After apple picking, they joined us on the private patio for a product demo and dec’d out lunch. The theme was country chic and I’d say we nailed it. What do you think?
Check out the photos below and some content created by the influencers after the event!
